top of page
The Lore
NORD STRENGTH is a strength and conditioning brand built on discipline, resilience, and real-world results.
We combine practical strength training with Viking-inspired identity to help men build power — physically and mentally.
Our Mission:
-
Build stronger men through structured, sustainable training
-
Teach discipline, self-respect, and resilience
-
Create a brotherhood-driven brand culture
Founder
Founded by Luke Smith, the man under the helmet. Dedicated to helping men build real physical and mental resilience. With years of experience in training and personal development, NORD STRENGTH was created to offer a no-nonsense, structured approach to strength.
bottom of page